Why You Need To Add Facebook Pixels
Facebook once was once just a platform where you kept in touch with your family and friends. Today, it is one of the most powerful advertising platforms thanks to its very detailed features.
If you're planning to use Facebook ads in the future, or you are already using Facebook ads without the Facebook Pixel tool - you need to start using it right away.
That's if you would like to make the most out of your social ad budget, which I am sure you do.
In this article, we are going to discuss what exactly a Facebook Pixel is and why your website needs it.
WHAT IS A FACEBOOK PIXEL?
The Facebook Pixel is an analytics tool which gives you a code to place on your website. It helps track your data, conversions, build targeted an audience for future ads, optimise ads and remarket to people who have already taken some action on your website. It works by placing and triggering cookies. These cookies track your users' interaction with your websites or Facebook Ads. This allows you to gain insights about your audience, send targeted messages and track the performance and effectiveness of your advertising.
WHY DO YOU NEED TO SET A FACEBOOK PIXEL
Regardless of whether or not you are using Facebook ads. You should seriously install the Facebook Pixel. This is because it will collect data right away, eliminating the need to start from scratch. How cool is that? This means, when you are ready to create your first Facebook ad, the data is already there. This helps to ensure that your ads are seen by those who are likely to take action regarding your content. It will help you create better Facebook ads and give you a more laser targeted overview. This, in turn, helps you to improve your conversion rate and get a better ROI.
As well as giving you powerful audience building and tracking options. The Facebook Pixel also offers other benefits which include:
- Revenue reporting which allows you to measure the return on ad spend
- Track all types of conversions. From purchases, signups, and cost per conversion rate (CPA)
- You can build a custom audience for all website visitors for retargeting.
- Analyse your sales funnels. It gives you the perfect opportunity to see what is working in your sales funnel and what isn't. If your conversion rate is lower than expected, then you can refine your sales funnel.
- Exclude retargeting for the people who have already taken the desired action on your site. Whether it's a purchase or a lead. This also stops customers getting annoyed from seeing your ads when they have already taken action. Not only that, but it also saves you money.
- Dynamic ads allow you to retarget recent website visitors. You can retarget the ad so they view the exact same product.
- Facebook Pixel is completely free!
Facebook ads can be quite complex. Therefore, the Facebook Pixel tool makes tracking much easier. You don't have to waste money targeting people who have already taken action or target people who are not interested in your product in the first place.
HOW TO ADD THE FACEBOOK PIXEL TO YOUR WEBSITE
Now that you know what the pixel does. You need to put it to work on your website. It is pretty straightforward.
All you have to do is go into your Facebook Events Manager click on the hamburger icon, create your pixel, name it and add your website URL. Told you it was easy.
You can copy and paste the pixel code into the header of your website.
If you have a web developer, you can email them the code and he can do the rest.
Once the Facebook Pixel is in place. You need to confirm that the Facebook Pixel is working. For this, you will need to send some test traffic, just to confirm that it's tracking properly. To make sure the tracking is working, add the Facebook Pixel Helper extension to your Google Chrome browser. The Facebook Pixel Helper is only compatible with Chrome. If you use another browser, it won't work, so you will need to download Chrome.
THE BOTTOM LINE
If you want to up your digital marketing game, then using the Facebook Pixel tool is a must. It offers you invaluable insights about how your business is performing online. The best part is, it is totally free! Saving you time, money, effort and increasing your conversions in the process.
