The Tik Tok Marketing Strategy You Need
If you are looking for new ways to market your eCommerce store, then TikTok marketing is definitely worth paying attention to.
TikTok has been downloaded around 2 billion times globally, with that being said, you can probably imagine the level of traffic TikTok marketing can bring to your business.
So, how can TikTok marketing benefit your eCommerce store?
Well, before we get into that, let's make sure you understand exactly what TikTok is and how it works.
What Is TikTok?
TikTok is a video-sharing platform that allows its users to create fun 15-second videos with fun editing effects.
Users create videos like lip-syncing, dancing, pranks, singing and challenges and so much more. This has led many people to find fame and fortune on the platform.
People can like, share and comment on their favourite videos and send direct messages.
The fun nature of the platform has made many videos go viral.
More importantly, TikTok has a real knack for knowing how to keep people on its platform. Typically, a user will spend around 45 minutes a day on the app makes it engagement rate exceptionally high. In fact, according to a study done by Influencer Marketing Hub, Tik Tok's engagement exceeds all other platforms September 2020, a forecast was released by Statista indicating that by 2021, TikTok users in the United Kingdom will reach 11 million the app has been involved in many controversies, including data privacy and morality issues, it continues to grow in popularity.
Now that you have an idea of what TikTok is and how it works, it's time to get into how you can use it to benefit your brand.
What Is TikTok Marketing?
Perhaps a big advantage for you is that many businesses overlook TikTok when it comes to marketing.
This may be because it is perceived as a platform for young people. While that may be true to a degree, it does not mean that you can't profit from it.
But, what does that mean for your marketing efforts?
The fact that so many businesses overlook TikTok presents a huge opportunity for you. You can reach a large number of people and it won't cost you an arm and a leg to do it.
How To Do Tik Tok Marketing Right
Today, content is key to the success of any business. Because TikTok is video-based, you need to create exciting content this will make people want to watch and engage with your videos.
You have 15-seconds, or 60 seconds if you want to combine videos, to get really creative.
One way you can do this is by turning content you have used before (Infographic, blog post, etc.) and turn into a fun video.
Alternatively, if you don't have any previous content, find out what problems your target audience is facing and give them a solution.
Another way is to collaborate with TikTok influencers. Influencers a fan base that trusts them. You can promote your product or service through them by creating a marketing campaign where they showcase themselves using your products.
Either way, the more engagement you get with your videos, the more the algorithm will put it in front of people.
Tools for TikTok
TikTok SEO
Using SEO for Tik Tok will make your content even more discoverable.
TikTok has a search bar, so when you post a video, make sure the hashtags you use are relevant.
Really put some thought into your SEO TikTok strategy as it can play a big role in getting your content shown to more people.
You can use keyword search tools like Google or Ubersuggest for ideas.
Tik Tok Ads
TikTok is still relatively new when it comes to ads. It is by no means as advanced as YouTube ads, but with such a large audience, it isn't too much of an obstacle.
There are five different ad types to choose from:
In-feed ads
Brand hashtags
Branded Takeover
Top View Ads
Branded effects
Setting up an ad campaign isn't a complicated task. Quite often, you can reach your target audience within 24-hours once your campaign is live.
The Bottom Line
TikTok is popular, has a high engagement rate, and is cost-effective.
If you are on a limited budget, TikTok may be just the right marketing tool, and you should get to it before your competitors do!
