Social Media Management Tool - Reasons to use
Can you imagine living in a world without social media?
No, we can’t either.
Social media has become the place we communicate with our friends and family and the place to discover new brands and products.
Many businesses have clocked onto this, in fact, 77% of consumers say that they are more likely to buy from a brand they follow than the ones they don't and 50% of consumers say they follow brands on social media to learn about their new products or services.
Those are quite high statistics, so upping your social media game is necessary. But, with so many social media platforms to post on, it can be overwhelming especially for small businesses.
At some point, you have to consider investing in a social media management tool, but the real question is are they worth investing in?
Well, the short answer is, absolutely, but why?
Read on to find out...
MANAGING MULTIPLE ACCOUNTS
If you're planning to grow your presence across a number of social media networks, then using a social media management tool will be your saviour.
It will eradicate the time-consuming task of having to sign in to each individual account and post, not only that, you have to remember all the login info and really, who has time for that?
SCHEDULE POSTS
If you have studied your niche market correctly, you will know when exactly your target market are most engaged on social media. Using a social media management tool allows you to schedule posts ahead of time. So you don't have to awkwardly log in at 1 pm while you are in the middle of a meeting to post on social media.
MANAGE CUSTOMER RELATIONSHIPS
This is where many businesses go wrong, they don’t realise that every customer is unique and must be treated that way.
The cool thing about using a social media management tool is that it keeps track of conversations and interactions you've had with your customers, which in turn, gives you the opportunity to personalise their experience.
MONITORING KEYWORDS
When trying to establish a social media presence, you've probably heard just how crucial keywords are.
Whether you have happy or unsatisfied customers, keeping track of keywords is essential because it helps you join in with customers who have not necessarily interacted with your brand's official page directly.
Perhaps the most interesting thing about using a social media management tool, is that you can keep track of your competitors keywords too.
INCREASING SOCIAL ENGAGEMENT
You could have the best content out there and while that is great, what consumers really want to see is how you engage with them. Do you reply back to their queries and questions?
The bottom line is people love brands that engage with their customers and having a social media management tool allows you to do exactly that.
ANALYSING DATA
Running ads can be expensive, especially if you're on a tight budget. However, even if a click doesn't turn into a conversion it gives you data which is extremely valuable for your growth.
Social media tools provide you with the data you need to move your marketing strategy forward. When looking through your data, you'll be able to analyse things like what keywords and phrases get the most clicks, what type of posts get the most engagement, what demographic is engaging with your content and which social platform is yielding the best results.
Analysing this information gives you a breakdown of what you need to eliminate, and what you need to expand on.
PROVE ROI
With a good social media management tool, you'll be able to highlight the key indicators that prove your social media actions are working and justify your investment.
This is will catch the eye of your boss, potential investors or any superiors you may have, after all, they love to see numbers.
THE BOTTOM LINE
If you are serious about upping your social media marketing strategy, then investing in a good social media management tool is inevitable.
You don't have to choose the most expensive one out there that has an array of features you probably won’t use, you can start small and upgrade as your social media grows. Find one that meets your requirements for what you want, just remember to research, analyse and adjust and you will be on your way to a solid social media strategy.
