Reddit Marketing To Drive Traffic
Reddit should be an important part of your marketing strategy, but why?
In a nutshell, traffic.
People who use Reddit tend to be quite internet-savvy. So, if they see something they like on the platform it can work wonders for your marketing strategy.
Reddit prides itself has being the "Front Page of the Internet" and rightly so.
If you can get your content on the front page of Reddit, chances are you will get a tremendous amount of traffic from the platform and beyond.
When done right it can work wonders for you traffic-wise, when done wrong, you will be descended into nothingness.
Here is how it works.
What Is Reddit?
Reddit is a forum-based platform where just about any topic or category you can think of can be discussed.
You can open an account without having to verify your email but, it is a good idea to do so otherwise you may be at risk of getting penalized as a spammer. Every time you link or post gets upvoted you earn karma points. Reddit introduced karma points to help filter out spammers so that users become more credible within the community.
At the time of writing this, Reddit ranked #17 globally on Alexa (https://www.alexa.com/siteinfo/reddit.com). Its popularity makes it the birthplace of content.
But not just any content. Good quality content.
Reddit users love fun, witty, interesting and insightful content.
The success of any online businesses ultimately comes down to one thing, traffic.
Here is how to get it right.
What Is Reddit Marketing?
Unlike other social media platforms, Reddit focuses on online discussions and community building.
If you want to act bouji, it won't fly on Reddit.
Research by Ignite (https://www.ignitesocialmedia.com/social-media-stats/2011-social-network-analysis-report/#Reddit) shows that most Reddit users are male, college-educated, and between the ages of 25-44.
They are savvy, eagle-eyed and not much gets passed them.
If you have a business, you can create and join in on threads and subreddits.
Showing that you care and are willing to help bodes very well on the platform.
The Importance of Reddit Marketing
Getting on the front page of Reddit is like scoring a hattrick of goals. The amount of traffic you can generate is gigantic - 100k to 1 million hits, or more. Pretty impressive, right?
Do your research on Reddit beforehand.
Research the right subreddits, what time you should post, and the type of content your target audience like to engage with.
This is important because it can really pay off later.
How To Do Reddit Marketing Right
If you land on the front page then brilliant. But even if you don't you can still get a large number of traffic.
Target specific subreddits in your niche. Reddit allows its users to select subreddits they are interested in seeing. When you create a subreddit, you can create a page that is tailored directly to their interests.
Posting quality content. This is is what will make you get upvoted or downvoted. As obvious as it sounds, even huge brands can get it wrong.
Take EA games as an example.
EA gaming giant got the most downvoted comment on the platform. (https://www.brandwatch.com/blog/react-most-downvoted-comment-of-reddit-history/) and they are a huge brand that has been around for years!
You can really learn from EA's comment and get an idea of Reddit users like to read.
Resources for Reddit Marketing
The best resources to use for Reddit is Reddit itself. You can get so many insights about your target audience just by seeing what they like to talk about.
However, you could also consider using content idea generators like Portent or Buzzsumo. You could also use keyword search tools like Ubersuggest and Google Keyword Planner.
How To Advertise On Reddit
Post useful links. Don't shove links down users throats. Make sure the link is actually useful to them and not just forcing them to your website to buy something. It's free and the most effective, so do it right.
Reddit Ads. Of course, you can use paid ads, you can create and pin promoted posts on top of a subreddit page. Create your campaign, select your bid and budget, and you are good to go.
Competition on Reddit high, so if you don't have a big budget then try the free way first.
The Bottom Line
Reddit is a blend of quirkiness and intelligence. The potential free traffic that you could get makes it so worthwhile. Many business owners overlook Reddit - don't be one of them.
