How To Do YouTube Marketing Right
If you are considering video marketing then you should look no further than YouTube.
With over 2 billion users, it is one of the biggest and most popular websites in the world.
YouTube is available in over 100 countries and 80 languages making it one of the most powerful marketing tools around.
Not only is it the second most popular website, but it also the second most popular search engine - only topped by Google.
So here is how you can create a killer YouTube marketing strategy.
What is YouTube Marketing
Youtube is a video-based platform that has virtually no competitors.
YouTube can be a great tool to help you improve your brand's awareness and SEO strategy.
It allows you to get creative and users can view, comment and share your unique content.
Why Use YouTube Marketing
One of the highest performing content comes in the form of videos. Content can be a great way for you to demonstrate your product or service, answer your consumer's questions, provide information etc.
YouTube allows you to post multiple links in the description part of the video.
By providing direct links to a specific product, service, landing page, website or your other social media platforms. You are making it easier (and more likely) for the user to click on those links.
Doing so increases engagement and drives the right traffic to all your marketing channels.
How to do YouTube Marketing right
Because YouTube is so popular, it is highly competitive.
Therefore, you need to get creative in order for your channel to stand out.
Learn about your audience, check out what type of content your competition is posting, watch channels in your niche to get ideas - and read the comments!
As a marketer, you can learn a lot about your audience from the type of comments they post.
Figure out what your audience wants, engage with them, then give them what they need.
Tips on using YouTube Marketing
YouTube is very visual so it is all about standing out.
Here are a few tips to follow:
Write click-worthy titles. The thumbnail and video title is the make-or-break of your click-through rate. Crafting killer titles to grab users attention is a must! But, make sure you avoid clickbait titles as YouTube users hate that and won't have a problem telling you so.
Stay on top of your SEO. People use YouTube the same way they use Google - as a search engine. Include keywords in your title and description, use the necessary hashtags and categories. Your SEO game needs to be strong if you want your videos to get views.
Brand your channel. Your YouTube channel should be visually attractive. Not only does this make users take you more seriously, but it also increases your brand's awareness and you become more recognisable.
Engage with your audience. Let me tell you when you take the time to reply to comments users they appreciate it immensely.
Don't make long videos. Unless you are doing tutorials, you should aim for your videos to be no longer than five minutes. Create high-quality content but it keeps short, informative and interesting. You can always split your videos into parts, which is a good way to get users to come back for more.
Include CTA's & giveaways. Adding call-to-action and including giveaways will help you create more engagement. But, don't overdo it as they can get a little irritating.
Collab with other YouTubers. Collaborations are popular among content creators because it is a win/win for both. It keeps your channel fresh and it is a good way to attract a new audience and subscribers.
Share on your socials. Every time you drop a new video on your channel let people on your other social media platforms know. Heck, you can even tell them what time you are posting the video so they can be prepared.
YouTube Marketing Tools
Listen: YouTube marketing is no easy task. But if you can create a killer strategy and execute it correctly your conversions will implode.
Here are some tools to help get you started:
For SEO. Google Keyword Planner, Ubersuggest and keywordtool.oi are fantastic for keywords research.
Photoshop. Is a great software to customise your thumbnails. You can also check out how they will look on Adwords.
YouTube Analytics. Gives deep insights into what is working for your channel in terms of views, watch time, subscribers and more.
Final Thoughts
Growing your YouTube channel will take time, learning and experimentation. But, if you create creating high-quality content, deliver on your promises and stay consistent, YouTube can take your business to brand new heights.
