Drive Laser Targeted Traffic With Quora
Did you know that using Quora as part of your marketing strategy can bring you a large amount of traffic - and the right traffic at that.
If you are looking for ways to spread your brand's awareness, build up authority in your niche without it costing you an arm and a leg, then Quora is the way to go.
But, as with any social media campaign you do, you need to have a good strategy.
Here is how you can become a Quora marketing whizz and bring a ton of laser targeted traffic to your store.
What Is Quora?
Quora is a top-ranked website that has built a strong online community over the past 10 years.
Its power? It provides people with answers to questions they have.
According to Alexa, Quora ranks #374 in global internet engagement, and users spend on average almost four minutes on the website. Quora has over 300 million active monthly users and there are over 400,000 topics discussed on the platform.
Now, you have a better idea of the potential amount of people you can reach, how can you incorporate it into your marketing strategy?
What Is Quora Marketing?
People are on Quora because they are looking for answers.
This is where you come in.
It is a great way for you to find out exactly what qualms users or potential users have. It's also an opportunity to find ideas for future content.
When you provide answers filled with beneficial information. You are demonstrating your expertise in your industry and at the same time improving your company's image.
But, you need to be clever about it for it to work to your advantage.
Tip: the more upvotes your answers get, the more exposure you will receive.
How To Use Quora To Drive Free Traffic
Your first task is to create your Quora profile.
Take the time to enhance your profile, as this is where people will come to learn more about your company.
Once you have set up your profile, you can start to search for topics related to your niche.
Quora doesn't just help you drive traffic to your store, it helps you drive high-quality traffic.
You are there to help solve a problem for people in your industry. This should be reflected in the answers that you give.
Explain to them how and why your product or service will solve their problem.
Don't say things like "visit my site" because it looks spammy and isn't helpful.
How To Do Quora Marketing Right
While you can post links to your website, do it in the form of a citation as a support to the answer of the question. Perhaps include other links as well.
If you can get one person enthusiastic about your brand, be sure that they will recommend it to their family and friends.
If you can master how to do that, it is guaranteed money.
Resources For Quora Marketing
Although the premise of Quora is simple, its beauty is in its diversity.
That is why the platform itself is a good resource. You can see what people in your industry are most concerned about, what they enjoy, and so on.
You could also use a website called Answer The Public. All you have to do is type in a keyword and it will give you all the search terms people have typed in.
Quora uses a self-service ad platform that uses a cost-per-click basis (CPC).
Campaigns are quick and easy to set-up. You can set your daily/lifetime budget spend to even out your spending. Quora has quite a strict ad policy so make sure you check it out before you set up an ad campaign to avoid getting penalised.
One cool feature of Quora ads is that it has its own pixel you can install to help you with your retargeting, traffic and data.
Why Advertise on Quora?
It's simple.
You can get exposure to millions of monthly visitors, demonstrate your expertise, increase engagement and get highly-targeted traffic.
Final Thoughts
Quora is a place where people like to find out about topics and businesses - so it should be a place for marketers as well.
Make your answers shine and watch your conversions grow.
