Social Media for Businesses
Social media was once a place where we kept in touch with our family and friends who we don't see often. Today, it is a powerhouse for businesses and their social media marketing.
If you own a business but don't use social media, then you must take the leap now. In fact, according to research, over 70% of people are more likely to buy from a brand they follow online. If that isn't convincing enough, social media is actually one of the cheapest forms of marketing with huge potential for a high ROI.
There are so many social media platforms, so the question is which one do you invest in for your business and social media marketing?
To help you make that decision. This article will break down the different types of social media platforms and how they can help with your business.
With 2.41 billion daily active users, it is no surprise that Facebook is number one the list. Facebook's advertising platform is by far the most developed. It outperforms all other social media platforms because of its well-thought-out features.
Whether you are looking for conversions, website traffic, brand awareness or lead generation. Facebook has it all. Additionally, Facebook has a tool called Facebook Pixels. This tool allows you to monitor your traffic even if you are not using Facebook Ads, and its completely free.
Facebook Messenger
Although Messenger is a part of Facebook, you have to download it separately. The direct messaging service allows to engage with your customers on a personal level. Customers love it when they don't have to talk to a robot.
Instagram is second on the list. Owned by Facebook, it has 500 million daily active users.
Even though it has all the same paid benefits as Facebook, it also provides its own unique benefits. For example, if you do not have an advertising budget, Instagram is a great way to grow traffic organically. Whereas, with Facebook, you have to pay to grow your following.
By using relevant hashtags on your posts and being active in your engagement on your content as well as others. You can really grow your traffic and reach organically. Also, Instagram is very visual, so make sure your content is eye-catching.
For example, if your company is about travel, Instagram is the perfect platform for posting destination images.
YOUTUBE
Like Instagram, YouTube is also visual. On YouTube, you can create and post videos that are a minute long or five hours, it's really up to you. However, while Instagram, Snapchat and Pinterest may also be visual-based. They don't have the benefit of Google's Advertising Platform.
Youtube is owned by Google. So you automatically gain access to the advertising platform if you have a Google account. This gives you an advantage when running Youtube Ads.
In A Nutshell
Facebook, Instagram and Youtube are the three most popular platforms used for business. They work for almost any business, whether you are selling a product or service.
Twitter, LinkedIn, Snapchat, Pinterest are all great platforms too, but they are limited and specific. With the three mentioned above, you have the freedom to create, posts, infographics, videos, and images etc. Allowing you to switch up your content and get really creative. So make sure your content is top-notch because its the key to the success of your social media marketing.
When used correctly, social media platforms allow you to scale your business on a global level.
