3 Ways To Get Your Dental Clinic Noticed Online
Can your dental practice be easily found in search engines like Google and on all the top social media platforms?
If you answered "No" then you are missing out on some major opportunities to attract new patients.
The advancement of technology has changed our society in many ways, from the way we search for things to the way we shop.
According to recent Google statistics, on average, a person conducts about 3-4 Google searches per day.
A recent industry survey suggested that 62% of dental practices plan on spending on marketing for the next year.
So, how can you step up your dental marketing tactics?
Well, here are three ways you can increase the visibility of your dental practice.
Target Audience
This is where most companies go wrong. Not doing sufficient market research can be very costly and is damaging for any business.
Make the effort to find out where your clients live, what their interest are, what pages they interact with etc. This will save you time and money in the long run. More importantly, it allows you to laser target your marketing efforts.
And that means a much a higher conversion rate.
Put it this way, the more you understand what your target audience likes, needs and wants are, the better. You can create offers based on their demands which will keep them coming back for more, and gives you a competitive edge.
Informative Content
Today, content is king. While Covid-19 may have stopped people from physically walking into your dental practice it does not mean that you should be silent on social media.
In fact, it should be the total opposite. Just because people are stuck at home, it does not mean that they don't want to know about how to keep up with their dental hygiene.
That is all the more reason why you should be posting more!
Show them that you are thinking of them, be interactive, give them demonstrations, tips and tricks on how to keep up with their oral hygiene.
People love nothing more than a company that has a strong line of human interaction.
Visiting a dental clinic is a daunting experience for many. Therefore, providing effective communication will instill a sense of trust and loyalty in potential new patients.
This is a tremendous opportunity that cannot be missed. Better yet, it is completely free!
Be Consistent
The key to success online and increased visibility is consistency. This is beneficial not only for your dental practice but for your potential patients also.
Why? Well, the more consistent you are, the more visible you will become. Potential clients will start to become familiar with your clinics name and what you have to offer.
Consistency and content go hand in hand. When people conduct a search online, they are still in the decision making phase. Your consistency, along with the information you provide and your online recognition will very likely increase your chances of new clients choosing your dental services and stick with you for a long time.
